Category: Marketing is…

…Customer Service

As a marketing professional, I always consider customer service as part of marketing. It’s not the overt act of generating leads and customers, but customer service can be a very strong marketing strategy. How your customers are treated is now often reflected on social media and review sites. It …

How to loose the sale….really.

I just had a very frustrating discussion from a “sales person” who walked into my client’s business unannounced and without an appointment requesting to meet with the owner.  He left materials  (later I learned he wasn’t sure what he left there) which the owner saved and gave to me …

Online vs Offline Marketing Strategies

According to NAWBO ( the National Association of Women Business Owners), who conducted an online poll asking “Does your business have an online component?” 75.5% said they have a website but they also do business offline. Do you do business offline too? Many sources say you ‘must’ have a …